Does your personal “networking” introduction or LinkedIn profile leave prospects unmoved or asking intent questions? Create jaw-dropping elevator speeches, profiles and bios inspiring “gotta hire ‘em!” reactions by:
Stating Who Potential Clients Are & What They Desire
- Describe your prospects in conjunction with their needs. Selling home security gates? “I ensure Florida home owners stay and feel safe.” For business coaches, ‘Business owners working with me, “get a life” outside of work.’
- Create and relate a one paragraph case study illuminating standout client results.
Showcasing “Blow it Out of The Park” Expertise, Evidence & Stories
- Add up and assert your years of experience; total number of customers, keynote speeches given, security gates installed, web sites designed, number of people led, coached, trained or facilitated, etc.
- Reveal a telling anecdote pinpointing why you help your clients. Don’t forget experiences putting you in your client’s shoes.
Cementing Your Rep with Kudos & Media Recognition
- Highlight quotes or interviews by newspapers, blogs, podcasts, magazines or radio shows.
- Weave in client testimonials giving weight to your experience, knowledge, skills, and results.
And last . . .Articulate *why* your experience, number of clients, media recognition, results, education, etc. makes the difference your prospects.
Invest your energy into creating an alluring elevator speech, social media profile and “About” bio. You’ll relish the rewards of additional clients, quicker buying decisions and increased revenue.
This blog was written for the ezine Concise Marketing Advice (CMA). Receive this ezine in your inbox by subscribing to CMA via the sign-up box in the upper left hand corner of this page.
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