Concise Marketing Advice Podcast
Rewrite the bone dry copy in the “Experiences” section of your LinkedIn Profile and then spunk it up. How? Ask yourself “How does this experience help me serve my clients better?” Pair your answer with quirky, out-of-the ordinary or striking one liners and vignettes that you’ve dealt with at work. To recall those stories:
- Print out your LinkedIn profile.
- Review the chronological list of your positions and career changes with an eye for:
- Distinctive or off-the-wall products you created or facilitated. Did you puzzle out how to put a company logo on a tiny ceramic pig, or shoot classy photos of a woman and her pet aardvark?
- Uncommon hiring/work situations. Unexpectedly hired or approached for a project at a non-business event? For example, The Executive Happiness Coach, Jim Smith, was later hired by a Maid of Honor, after she asked for (and he gave her) a business card at her wedding.
- Curious clients (and this is true). I provided technical support to a one-armed retired Russian academic who used a custom English keyboard to type his research papers in a Cyrillic alphabet.
Sprinkling little pieces of intriguing work experiences into your profile introduces humor, invites questions and adds depth by illuminating you, the person behind the profile.
This blog was written for the ezine Concise Marketing Advice (CMA). Receive this ezine in your inbox by subscribing to CMA via the sign-up box in the upper left hand corner of this page.
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