This spring and summer, a friend of mine has been enjoying fresh fruits and vegetables from Cedarmore Farm a nearby Amish farm through a CSA arrangement (Community Supported Agriculture). A such, every Tuesday he picks up a lovely box full of farm fresh seasonal stuff from a nearby pick up location.
Dropped into each box is a typed up note with one or two paragraphs about “the farm.” I adore those notes. Andy, the person who writes them (I assume it’s Andrew Hershberger, referred to on the LocalHarvest web site), talks about their livestock and farm practices. He mentions what’s happening with “the cows,” “the pigs,” “the horses,” and next week it’s about “the goats.”
In the most recent note he said that in the spring after they put the cows out to pasture, they stir up the many layers of manure and straw in the barn by letting the pigs root out the corn kernels that were sprinkled in throughout the winter.
Now, I am pretty much clueless about farms, much less Amish farms, so to me this is intriguing stuff.
Sincere and consistent communications trump most spiffy marketing message, especially when it’s genuine and interesting. It draws me in, engages my desire to understand and makes me feel included.
As you communicate with your clients and prospects on social media, your blog, in email and in person, consider “letting them in” with insights and tidbits revealing what you and your business are about.
You must log in to post a comment.