A while ago, I received a newsletter email from a tax preparation business with both “a joke,” and tax information mentioned in the subject line. I enjoy funny stories and one liners, so I opened the email. And was dismayed to discover alongside tax advice, jokes about drunken behavior. A month later, I opened their next newsletter also with “jokes” in it. This time they had copied and pasted in several syndicated cartoons into the newsletter, which infringed on the cartoonists’ copyrights.
The first newsletter exhibiting a lack of judgment was not a big deal, but two? Now I am questioning how they handle the rest of their business.
Don’t hesitate to scrutinize your print, internet and electronic marketing communications with your business’ reputation in mind. Ensure that your organization is memorable for the right reasons, versus the wrong impression.
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