Close Your Sales & Marketing Gaps = Ramp Up Your Effectiveness

January 28, 2011

During a recent discussion with a client, we discovered a “hole” in his client recruitment process. He was getting lots of takers on his one hour sample coaching call, and none of them were becoming clients. (Now, let’s put aside the effectiveness of the actual coaching session for the moment).
I asked him “Do you [...]

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Networking Tactics: How to Foster Worthwhile Conversations vs. Inane Chatter

January 26, 2011

At a recent networking event, I noticed another professional choosing to network differently.
At the event, most of us stood in small “elbow circles” attempting hear ourselves and others talk, in a cheerful chaotic mass. Our attempts to communicate stood in stark contrast to the two people sitting down at a small table in the back [...]

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An Answer to the Dandy Laptop with a !@#$ Keyboard

January 9, 2011

Contrarian Common Sense Technology Tips for Small Business Owners
There’s no doubt, laptops are a handy dandy tool for working out and about. The laptop‘s vaunted mobility (and newborn processing power) also means you often end up using it as your home office computer (A choice I’ve made). The keyboards however, aren’t quite so dandy, why?

The [...]

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Your Personal Preferences = Powerful Results

January 4, 2011

This article is part of my ezine series, Concise Marketing Advice. To receive articles such as this and your free 20 page LinkedIn Profile Handbook , subscribe via box on the upper right hand corner of this page.
As 2011 spins into motion, take an hour or two for a sales and marketing [...]

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Marketing & Contradictory Carrots

November 2, 2010

This article is part of my ezine series, Concise Marketing Advice. To receive articles such as this and your free 20 page LinkedIn Profile Handbook , subscribe via box on the upper right hand corner of this page.
About a month ago as I was driving across Cincinnati, I was startled to see [...]

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How do you explain “coaching” to prospects?

October 20, 2010

A recent question on a coaches’ forum, reminded me of how business, executive and life coaches often struggle to define what they do, to others.  That confusion is understandable, because coaches are trained to focus totally on their clients’ agenda, needs and situation. Other than setting goals and boundaries (i.e. how to handle issues that [...]

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Is Your Business Tantalizing or Tedious? It’s all about the story…

October 4, 2010

Today I am writing about language, specifically business to business marketing copy, words and concepts as seen on web sites and in brochures and sales letters.
For the last couple of weeks, I’ve been listening to the audio fiction book Sepulchre, by Kate Mosse.  It’s a hefty tome, at 16 CDs. (But this blog post is [...]

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Let Your Customers & Prospects “In”

July 16, 2010

This spring and summer, a friend of mine has been enjoying fresh fruits and vegetables from Cedarmore Farm, a nearby Amish farm, through a CSA arrangement (Community Supported Agriculture). A such, every Tuesday he picks up a lovely box full of farm fresh seasonal stuff from a nearby neighborhood location.
Dropped into each box is a [...]

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LinkedIn Best Practices: Inspire Smiles, Conversations & Questions

June 8, 2010

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Concise Marketing Advice Podcast
Rewrite the bone dry copy in the “Experiences” section of your LinkedIn Profile and then spunk it up. How? Ask yourself “How does this experience help me serve my clients better?” Pair your answer with quirky, out-of-the ordinary or striking one liners and vignettes that you’ve dealt with at work. To recall [...]

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Relieve Sales Pressure: Set Expectations

May 5, 2010

Are you meeting with lots of prospects and getting no results? How do you approach for sales meetings with prospects? Do both of you have the same expectations each time you meet?

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