<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>To The Point Marketing</title>
	<atom:link href="http://www.tothepointwriting.net/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.tothepointwriting.net</link>
	<description>Marketing and LinkedIn coaching, mentoring for small business</description>
	<lastBuildDate>Wed, 11 Jan 2012 12:52:32 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Today’s SIP (Song in Progress): The Business Captain</title>
		<link>http://www.tothepointwriting.net/2011/12/today%e2%80%99s-sip-the-business-captain1/</link>
		<comments>http://www.tothepointwriting.net/2011/12/today%e2%80%99s-sip-the-business-captain1/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 14:01:22 +0000</pubDate>
		<dc:creator>Andrea Dale</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.tothepointwriting.net/?p=1246</guid>
		<description><![CDATA[The Business Captain
By Andrea Dale © 2011
Verse 1:
As the captain of my business, I own this ship and everything inside.
My private balancing act between confidence and pride.
It’s a mishmash of knowledge, bullheadedness and heart born hope.
With me as the owner, the captain, the crew and cabin boy, struggling to cope.
]]></description>
		<wfw:commentRss>http://www.tothepointwriting.net/2011/12/today%e2%80%99s-sip-the-business-captain1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Commit Reputation Faux Pas</title>
		<link>http://www.tothepointwriting.net/2011/08/dont-commit-reputation-faux-pas/</link>
		<comments>http://www.tothepointwriting.net/2011/08/dont-commit-reputation-faux-pas/#comments</comments>
		<pubDate>Sun, 14 Aug 2011 17:30:34 +0000</pubDate>
		<dc:creator>Andrea Dale</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Business writing]]></category>
		<category><![CDATA[business owners]]></category>

		<guid isPermaLink="false">http://www.tothepointwriting.net/?p=1240</guid>
		<description><![CDATA[A while ago, I received a newsletter email from a tax preparation business with both &#8220;a joke,&#8221; and tax information mentioned in the subject line. I enjoy funny stories and one liners, so I opened the email. And was dismayed to discover alongside tax advice, jokes about drunken behavior. A month later, I opened their [...]]]></description>
		<wfw:commentRss>http://www.tothepointwriting.net/2011/08/dont-commit-reputation-faux-pas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Self-Publishing Book Seminar for Cincinnati and Dayton Authors, Consultants, Coaches &amp; Business Owners</title>
		<link>http://www.tothepointwriting.net/2011/05/self-publishing-book-seminar-for-cincinnati-and-dayton-authors-consultants-coaches-business-owners/</link>
		<comments>http://www.tothepointwriting.net/2011/05/self-publishing-book-seminar-for-cincinnati-and-dayton-authors-consultants-coaches-business-owners/#comments</comments>
		<pubDate>Tue, 10 May 2011 13:07:28 +0000</pubDate>
		<dc:creator>Andrea Dale</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.tothepointwriting.net/?p=1199</guid>
		<description><![CDATA[Writing a book or thinking of writing one?
If yes, I invite you to discover insider tips, tricks and insights on May 17th in Mason, OH (NE of Cincinnati, OH).
Dave Braughler of Greyden Press and I will present Self-Publishing Answers, a three hour seminar on writing and self-publishing your book for consultants, business owners and experts. [...]]]></description>
		<wfw:commentRss>http://www.tothepointwriting.net/2011/05/self-publishing-book-seminar-for-cincinnati-and-dayton-authors-consultants-coaches-business-owners/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>LinkedIn Best Practices: LinkedIn Profile Photo, Confusion or Connection?</title>
		<link>http://www.tothepointwriting.net/2011/05/does-your-linkedin-profile-photo-make-you-wince/</link>
		<comments>http://www.tothepointwriting.net/2011/05/does-your-linkedin-profile-photo-make-you-wince/#comments</comments>
		<pubDate>Mon, 09 May 2011 13:28:22 +0000</pubDate>
		<dc:creator>Andrea Dale</dc:creator>
				<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://www.tothepointwriting.net/?p=1182</guid>
		<description><![CDATA[When &#8220;profile photos&#8221; come up during my LinkedIn presentations, someone in the audience always winces. When I&#8217;ve asked &#8220;why the wince?&#8221; I&#8217;ve heard:

 I hate having my photo taken.
 I don&#8217;t like the photo that&#8217;s up there right now.
 Am I just asking for age, race, gender or appearance based discrimination?
 There&#8217;s no photo on [...]]]></description>
		<wfw:commentRss>http://www.tothepointwriting.net/2011/05/does-your-linkedin-profile-photo-make-you-wince/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding &amp; Logo Design: Choosing Your Graphics Designer</title>
		<link>http://www.tothepointwriting.net/2011/03/branding-logo-design-choosing-your-graphics-designer/</link>
		<comments>http://www.tothepointwriting.net/2011/03/branding-logo-design-choosing-your-graphics-designer/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 13:04:20 +0000</pubDate>
		<dc:creator>Andrea Dale</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.tothepointwriting.net/?p=1077</guid>
		<description><![CDATA[This morning I sent a couple of tips to a prospect, when they were about to speak with a graphics designer. As a marketing coach with a degree in Advertising, I often provide guidance helping clients select the right graphics designer to develop their logo. I also play an advisory role as they work with [...]]]></description>
		<wfw:commentRss>http://www.tothepointwriting.net/2011/03/branding-logo-design-choosing-your-graphics-designer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Attract &amp; Create Excellent Clients with a One-page Service Guide</title>
		<link>http://www.tothepointwriting.net/2011/03/create-excellent-clients-with-a-one-page-service-guide/</link>
		<comments>http://www.tothepointwriting.net/2011/03/create-excellent-clients-with-a-one-page-service-guide/#comments</comments>
		<pubDate>Tue, 22 Mar 2011 18:30:17 +0000</pubDate>
		<dc:creator>Andrea Dale</dc:creator>
				<category><![CDATA[Business writing]]></category>
		<category><![CDATA[Service Development]]></category>
		<category><![CDATA[business owners]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.tothepointwriting.net/?p=568</guid>
		<description><![CDATA[Are you frustrated by clients who require serious hand-holding?  New clients can eat up precious time when they&#8217;re unfamiliar with your services. And while you want to be helpful, every minute consumed outside of billable work negatively affects your bottom line.
Stop &#8220;giving away&#8221; your time and energy. Calm your client&#8217;s anxiety and build their [...]]]></description>
		<wfw:commentRss>http://www.tothepointwriting.net/2011/03/create-excellent-clients-with-a-one-page-service-guide/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Writing: How to Get Unstuck &amp; Start Writing</title>
		<link>http://www.tothepointwriting.net/2011/03/business-writing-getting-unstuck/</link>
		<comments>http://www.tothepointwriting.net/2011/03/business-writing-getting-unstuck/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 23:37:04 +0000</pubDate>
		<dc:creator>Andrea Dale</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Writers block]]></category>
		<category><![CDATA[Writing a business book]]></category>

		<guid isPermaLink="false">http://www.tothepointwriting.net/?p=1024</guid>
		<description><![CDATA[Three approaches helping authors-to-be get ideas and words on paper including: Diverting your nit-picky mental editor, Shifting from overwhelmed to focused and Translating academic or corporate Jargon]]></description>
		<wfw:commentRss>http://www.tothepointwriting.net/2011/03/business-writing-getting-unstuck/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>LinkedIn Best Practices: I am on LinkedIn.com and I Can&#8217;t Log In!</title>
		<link>http://www.tothepointwriting.net/2011/02/i-am-on-linkedin-com-and-i-cant-log-in/</link>
		<comments>http://www.tothepointwriting.net/2011/02/i-am-on-linkedin-com-and-i-cant-log-in/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 15:54:27 +0000</pubDate>
		<dc:creator>Andrea Dale</dc:creator>
				<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[LinkedIn Best Practices]]></category>

		<guid isPermaLink="false">http://www.tothepointwriting.net/?p=985</guid>
		<description><![CDATA[When I present about LinkedIn I often ask who in the audience cannot log into their LinkedIn account. A surprising number typically (and sheepishly) raise their hands. 
If you&#8217;re locked out..Don&#8217;t wait, take care of it ASAP. If you cannot access your LinkedIn Account, you will need to set up a new account and reissue [...]]]></description>
		<wfw:commentRss>http://www.tothepointwriting.net/2011/02/i-am-on-linkedin-com-and-i-cant-log-in/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>LinkedIn Best Practices: Ask &#8220;Why?&#8221; For More Business</title>
		<link>http://www.tothepointwriting.net/2011/02/linkedin-invite-tactics/</link>
		<comments>http://www.tothepointwriting.net/2011/02/linkedin-invite-tactics/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 12:58:11 +0000</pubDate>
		<dc:creator>Andrea Dale</dc:creator>
				<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Tactics & Tasks]]></category>
		<category><![CDATA[business owners]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.tothepointwriting.net/?p=958</guid>
		<description><![CDATA[Linkedin Invites
What is your reaction at a networking meeting, when someone just hands out business cards and then walks away? (And  if you’re that person, please pay attention).  Most of us accept the  card and never look at it again&#8230;Without knowing the person, it’s just a  piece of cardboard.
The  same happens [...]]]></description>
		<wfw:commentRss>http://www.tothepointwriting.net/2011/02/linkedin-invite-tactics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.tothepointwriting.net/wp-content/uploads/2011/02/Linkedin-Invites.mp3" length="4174735" type="audio/mpeg" />
		</item>
		<item>
		<title>CMA Subscriber Contest: What&#8217;s Your Fave Gadget??</title>
		<link>http://www.tothepointwriting.net/2011/02/friday-fun-whats-your-fave-gadget/</link>
		<comments>http://www.tothepointwriting.net/2011/02/friday-fun-whats-your-fave-gadget/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 18:18:18 +0000</pubDate>
		<dc:creator>Andrea Dale</dc:creator>
				<category><![CDATA[Friday Fun Questions & Comments]]></category>

		<guid isPermaLink="false">http://www.tothepointwriting.net/?p=950</guid>
		<description><![CDATA[Ezine Subscriber Only Contest: Win One Hour of Free Marketing Coaching! Tell  me what&#8217;s your fave gadget and why? (only one entry per person) on my Marketing Michief blog by Friday March 4th, 5:30 EST. I&#8217;ll select my fave answer on Monday March 7th.)
This morning I had the pleasure of running a meeting for five [...]]]></description>
		<wfw:commentRss>http://www.tothepointwriting.net/2011/02/friday-fun-whats-your-fave-gadget/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

